Individual coaching is widely reported to be growing rapidly and has become a well-known development opportunity for leaders at all levels in business. What may not be clear is the real reason(s) individuals get coaching and businesses support it.
I’ve recently put together my documentation for Professional Certified Coach status with the International Coaching Federation. Part of the process requires 750 hours of coaching with a minimum of 25 different clients. Putting this together has reminded me of the many reasons people and businesses hire me as their coach. Here are three:
1. Coaching for performance is huge. Individuals want to perform at a high level and the business requires it. Coaching brings immediate clarity to the barriers preventing high performance. Once the barriers are clear they can be removed through coaching. The focus is then directed towards high performance.
2. Interpersonal effectiveness – The better people are at communicating and relating to others the better they are at inspiring increased productivity and building the self-confidence of employees to face challenges critical in meeting organizational demands.
3. Leadership development – High potential leaders in business are interested in their growth and development as a leader. They have insight into themselves and how they inspire team members. A confidential, judgment free sounding board provides them the opportunity to explore and address key development areas in a safe and efficient environment.
For coaching to be successful, for an individual and the business, coaching outcomes need to be linked to business outcomes and the progress on the outcomes needs to be evaluated. The one valid reason for an organization to invest in coaching is to support business strategy and objectives.
If you would like to discover how you could benefit from coaching I’d love to hear from you. Please send me an e-mail at email@example.com for a complimentary 30-minute coaching session.
Until next time, be your best.